In the highly competitive field of spine surgery in Southern California, where top-tier surgeons are abundant, Dr. Hashmi needed to differentiate himself. Our task was to build a brand that not only sets him apart locally but also establishes his credibility on a national level, reflecting his extensive training, research contributions, and patient-focused care.

Our goal was to create a unique and compelling online brand for Dr. Hashmi that conveys his expertise, builds trust with patients, and elevates his profile to position him as a national authority in spine and trauma surgery.

We developed a sleek, user-friendly website paired with strong visual branding that reflects Dr. Hashmi's professionalism and innovative approach. The branding strategy emphasized his research and academic background, while the video storytelling humanized his connection with patients. Our design and messaging positioned him as both a local expert and a growing national leader in his field.